George Saumarez Smith takes part in Armani/Casa Brummell event

November 16, 2018

On 13 November 2018, Brummell magazine chaired a panel discussion, hosted by Armani/Casa, on the future of architecture and interior design.

At the newly opened Armani/Casa boutique on Sloane Street, ADAM Architecture director and leading classical architect George Saumarez Smith joined a panel discussion on the future of architecture and interior design, chaired by executive editor of Brummell magazine and Show Media CEO Peter Howarth, with interior designer Jo Hamilton, and creative consultant and former editor-in-chief of Wallpaper* Tony Chambers.

George Saumarez Smith shared his view of architectural design on the world stage: “There’s a tension between the pull of global architecture brands, of wanting to get big names to do things, and at the same time a possible loss of identity specific to that place. In an increasingly globalised world we are becoming much more aware of local traditions and identity… there’s an interesting question of how we negotiate identity and design alongside increasing globalisation”.

In Tony Chambers’ view: “Human nature does desire more than just functionality… a desire to touch, and feel, and use the senses more and more… tempered with a knowledge, understanding and sensitivity to what is ‘modern’”. Jo Hamilton was keen to point out how a client’s own preference is increasingly taking precedence over the current trends: “In interior design through the years, there’s always been a real focus on a particular style, but now I’m finding that clients want to break the rules… now my first question is, ‘what do YOU want? What emotion do you want to feel when you walk into your home, and what does home mean to you?’”.

Read more about the event on Brummell magazine website

Photograph by Paul Hampartsoumian