YouGov survey results show that people prefer traditional rather than contemporary buildings
In a YouGov survey to determine whether the public prefers traditional or contemporary buildings, 77% of respondents who selected a design, from a choice of 4, chose traditional architecture over contemporary styles. Only 23% chose contemporary buildings. This is thought to be the first time that a survey has been conducted to find out the people’s preference in relation to non-residential buildings. Architects lashed out at the survey results and traditional architecture. Leading the professional attack is the president of the Royal Institute of British Architects, Ruth Reed.
Download a PDF of the Results and Follow up of the survey